B-STRATEGIC
Writing & Communications


Portfolio

Chemstar
Product Line Brochure

Promoted Chemstar’s entire “green” line of erosion control products and long-standing commitment to the environment. Established Chemstar as a highly effective, environmentally responsible alternative to petroleum-based products. Also helped raise brand-awareness and market share within the erosion-control market.


University of Minnesota
Overview Brochure, DVD

Established Center for Nanostructure Applications (CAN) as the facility of choice to study, research and test nano energy, medicine and device technologies. Brochure and DVD helped spark local, regional and nationwide interest in CAN as a viable nanotechnology resource.


Harris IT Services (HITS)
Technical Sell Sheet

Acknowledged industry challenges regarding unified communications (UC) technology and introduced the most beneficial solution. Emphasized specific solution benefits such as more efficient communications and increased time/cost savings. Helped educate both sales staff and prospects about UC solution benefits.


Chief
Solutions White Paper

Focused on primary benefits of using monitor arm solutions in various work settings. Detailed product benefits including space savings, employee productivity and flexible workspace footprints. Also stressed ROI advantages for varied target audiences from architects to facility managers.


Chemstar
Website Redesign, Re-brand Launch

Capitalized on Chemstar’s re-brand through innovative web design, imagery and content. Reinforced company’s commitment to environmentally safe products that are highly effective, cost-efficient and made in America. Password functionality shielded product data from competitors, while building a prospect database.


Culligan
Sales Promotion CD-ROM

Enticed small- to mid-sized commercial businesses in the Twin Cities to try a Culligan water system. Focused on benefits of clean drinking water and its importance to employee health. Promotion helped increase commercial business market share.


Lawson Software
Event Marketing

Targeted key customers/prospects with direct mail campaign. Included save-the-date postcards, event highlight and registration pamphlets, event website, CD-ROM and comprehensive show catalog outlining event sessions. Marketing efforts increased show attendance by 40 percent from previous year.


Aveda
Public Relations Guide

Guided small businesses through every aspect of event public relations. From what is public relations to how to write a press release, this step-by-step PR “101” guide helped Aveda affiliates garner local media coverage for their events year round.


Multimax
Acquisition and Re-brand Launch

Developed strategic acquisition and re-branding program for the new company. Integrated communications approach helped Multimax establish a new identity and tools necessary to immediately grow its bottom line. Within six months of launch, Multimax won over $200 million in contracts.


StorMagic
Global Brand Launch

Identity system reflected the new global reach of StorMagic and its technology services. Robust system included new logo, comprehensive website, series of marketing collateral to support global sales efforts, an interactive product demo and trade show graphics.